A Shein pop-up business that was scheduled to open in Perth has abruptly been canceled weeks before the federal government is scheduled to start levying fast clothing retailers.
The three-day event was scheduled to launch on June 21 at the Lakeside Joondalup Shopping Centre and presumably featured a life DJ, photo kiosk, and giveaways.
Both the center and the business have kept a tight-lipped about the reason the ceremony was cut.
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A center spokesperson said, “At Lakeside Joondalup we work with a diverse range of suppliers, partners, and companies to provide our clients with engaging center experience.”
“This includes short-term pop-up installations with both well-known businesses and local businesses.”
This activity will no longer be taking place at Lakeside Joondalup, but we look forward to introducing different exciting and new activities to our area immediately.
Shein, while also obscure, hinted the event does return in the future.
A Shein spokesperson stated that she is committed to offering the best pop-up knowledge to our Perth consumers and will update us as needed.
According to Roy Morgan research, Australian consumers spend an estimated $1 billion on Shein each year as they turn to cheap fast fashion brands in response to the cost of living crisis.
According to the Australian Institute, the average person purchases 56 new things annually, helping Australia surpass the United States as the world’s largest consumer of clothing per head.
However, the quick-churning fast fashion industry’s ecological effects have been raised in frequently reported media reports.
The Australian Institute found that each year, about four Sydney Harbour Bridges are weighed in comparison to the 200 000 kilograms of clothes that the Australian Institute found go to waste.
As a result, the federal government has set up a four-cent charge that stores will be required to pay starting in July for every piece of clothing sold.
The funds will go toward the central bank Seamless, which Environment Minister Tanya Plibersek established to encourage manufacturers to produce durable, reusable clothes.
France is also exploring ways to manage the sector, and it just passed a costs through its lower house of parliament that would impose a $16 revenue on each item sold by ultra-quick fashion brands.