Depending on the customer’s loyalty, how frequently they rent clothes, and how many they borrow, the daily rental price ranges from about 50 euro cents ( US 55 cent ) to €2.
Cakir, a 37-year-old NGO campaign manager, thinks the idea is “only really good.”
She claims that a lot of clothes are purchased but always worn. “This is a great way to upgrade your wardrobe without depleting the environment.”
According to the Ellen MacArthur Foundation, a nonprofit organization dedicated to reducing waste and pollution, one truckload of clothing is burned or buried in landfills every minute worldwide.
According to the UN, in the age of fast fashion, the average person purchases 60% more clothes than they did 15 years ago, but each piece is only kept for half as long.
One-fourth of the nation’s water pollution and one-third of microplastic discharges into the oceans—toxic substances for bass and people—are caused by fashion.
All of this led Elisa Jansen, her two sisters, and a friend to start LENA, the style library, in an upscale neighborhood in the heart of Amsterdam.
“Why did we launch in 2014?” because one of the world’s most damaging companies is the fashion industry, she claims.
In addition to drop-off and set points in various Dutch cities, the collection also has an online section.
“Often wear fresh clothing.” beneficial to the environment. Test out your personal fashion. Try before you buy, reads a flyer summarizing LENA’s philosophy that is hung above its desk and washing machines.
Jansen claimed that she has “always worked in disposal clothing” because her career started in antique shops.
However, the classic industry did not permit her to purchase new items, and she thought the style was to uniform.
She says, “That’s when I got the idea to share clothing in a sizable shared wardrobe.”
Customers can use or purchase clothing from the series after paying a €10 registration fee.
There isn’t any fast fashion to be found here.
Jansen acknowledges that although there are over 6, 000 people, certainly all of them are regular borrowers.
The quality of her clothing is her top priority, and she always chooses businesses with a long lifespan.
“There isn’t any fast fashion to be found here.,” she says, referring to a trend where garments are bought cheaply then discarded after only a few wears.
When LENA initially opened nine centuries ago, Jansen claims that it was “really one of the first of its kind.”
Similar efforts have been started in places like Australia, Britain, Canada, France, Scandinavia, and Switzerland, though Jansen claims that the Norwegian stores have since closed.
She acknowledges that finding a successful enterprise unit took some time.
However, her location in a posh neighborhood then draws mostly women between the ages of 25 and 45 “who want to make responsible choices but also want quite clothes.”
India Donisi, a 35-year-old beverage blog, is one of the intended consumers.
As she put on what she described as an “extravagant” fuchsia red blazer, she exclaims, “It’s really very convenient.”
To use to media events, Donisi frequently rents clothing from the collection. She admits she wouldn’t cross town to borrow an outfit even though she lives around the corner.
The creator of LENA hope that others will be motivated by her project.
“This is the future, in my opinion. Our use cannot go on as it is, according to Jansen.”
You always have the choice to borrow if you don’t want to buy, so I hope other clothing brands will even take care of it themselves.