Sævar Markús Óskarsson runs the Norse style house SÆVAR MARKÚS. He doesn’t just design the clothes in the collection, he also designs the materials. He takes great pride in his designs and patterns. He occasionally works at the Apotek Atelier in Laugavegur, where he and Halldóra Sif, the owner of the Norse fashion house Sif Benedicta, sell their goods.
Sævar Markús has been proud of scarves and hats since he was a small child and had a chance to appear in his family’s and mother’s closets. Hats were used by his mother frequently.
“My mother and my mother both have a love for scarves, but I can recall my mother often wrapping me in a silk robe when I was a child. So I’m even particularly fond of this accessory,” Sævar Markús says.
An interest in scarves of all kinds took off during the national vote as the next President, Halla Tómasdóttir, frequently used silk scarves. Svar Marks is questioned about the rapid growth in scarve sales since her election as Iceland’s future leader.
“Sales have increased, but they haven’t sold out yet, even though they have jumped in sales”, he says.
Started collecting hats as a student
How does a robe be used without going overboard?
“We can show them how to put on a headscarf if they are unsure of how to do it,” he said. “You can combine the materials and enjoy with this circular shape. If individuals have smaller hats, it’s easier because therefore you just have to connect it up,” says Sævar Markús, taking a blanket and folding it like a modal, so it becomes like a triangle. Before wrapping the scarf around the neck, he therefore folds it together to form a long shape.
Have you ever gone through quite a shawl craze?
“No, not exactly. I can’t say that”.
Is it accurate to say that you’ve often had different types of hats on your clothes lines? You’re a scarf type, aren’t you?
“When I was a teenager, I began collecting fabric hats. When I first saw these hats from my mother, I enjoyed holding them. I used to enjoy hanging out in traditional markets when I lived in Paris. I may have shopped through a field of 300 hats and picked out fabric scarves from Hermés and YSL or anything similar. It’s an accent that I often find beautiful”, he says.
Found himself in Paris
Sævar Markús lived in Paris in 2007 and 2008.
“We will see how it turns out, but I enjoyed living that and travel to Paris frequently. I’m also considering moving up there whenever I have the chance, but I’m not sure how it turns out. As I’m very interested in history and research the past a lot in connection with my work, I can’t help but feel the influence of Yves Saint Laurent, for example, who has always been my favorite.”
Why are you always wearing dark?
“I’m almost always wearing dark, but I have a bit of all kinds of clothing. Now, I like to make a wise decision by wearing fairly balanced and traditional clothing. I also like to gather vintage clothing and had spent the last few years buying vintage clothing from Dries Van Noten, Tom Ford, YSL, Valentino, and a lot of people”, he says.
Do you believe that velvet should be used to make hats and masks?
“I have made hats made of a mixture of silk and wool or a sleek linear mix,” reads the statement. “I choose to create just hats made of silk.”
What’s happening in your pattern right then. What are you thinking?
I’m finishing up materials before the collapse, but it’s been a while since I finished testing out the current designs and patterns. Before the winter, I’m finally bringing along jackets, trousers, coats, and other things I haven’t been making. I’ve suddenly discovered an Italian company who, among other things, is in charge of producing clothing for Fendi. They really wanted to make me clothes, and they’re willing to do so in smaller quantities because I don’t want to make too much because I’m also using very high-quality “deadstock” materials from clothing companies like YSL, Gucci, and other brands, he says, adding: “I’m also working extensively with very high-quality so-called “deadstock” materials from Italy, from clothing manufacturers that, among other things, make material for YSL, Gucci, and other
I’m the first to start offering special-looking garments that will be special-ordered this autumn because I’m working a bit on embroidery, which I used to do last year while dressing the French song Melody Prochet on her concert tour.
Sævar Markús thinks it’s important to use extremely large- close supplies from Italy, where there are only a few dresses made of the same material. He has and will always continue to make people specialized clothing.
Then you can buy them, and they will be typically produced in a factory in Reykjavk, Iceland.
Works a different work to get money for the design firm
May you live doing this? Do you have owners?
“I’m working more- with this. I don’t have an investor. I’m really myself doing this, and I’ve taken delayed ways. Because I only use high-quality materials, you don’t make as many garments when you work like that because of the high costs of materials and other things. All of the yarn and the products I’m producing have been specifically printed in Italy, and I’m using only those materials. The items I currently have in the store are made of intricate patterns. Then the styles have to meet together. Hidden switches are present, and it is a millimeter needed to make them work correctly. You have to tear up the pattern, push it back down, and printing it according to complex rules. I’m often wearing all dark myself. It would obviously be much more pleasant to have everything in its entirety. I always have to make things a little more challenging,” he giggles.
“Then I’m adding more consistency- like fabrics and black fabrics. There’ll be more option. Some people come in here who like habits, but sometimes don’t associate to them.”
Are Norwegian women scared of patterns?
“No automatically. Some individuals are like that all the time. I feel that there is a lot more color today in Icelandic layout and other Norwegian manufacturers, like H ildur Yeoman, Anita Hirlekar, Sif Benedikta, EYGLO, and Another Creation, have shown that Icelandic people want to use colors and patterns and are doing a lot of wonderful things. Simply put, people just need to come and try it out and appearance.
What is society do to advance Icelandic style?
“Come and look at it and purchase it. It usually helps.”