Why These Brides Are Renting Out Their Wedding Clothes After Their Great Day Is Something Borrowed: Why Do They Do It?

For her own wedding, Gaskell ended up choosing a service clothing by Bon Bride and a party seem by Stella McCartney, which she knew she’d be able to rent out later. Other wives have since updated their wedding gown listings on the website with the likes of Vivienne Westwood, Emilia Wickstead, and Oscar de la Renta, demonstrating the breadth of choices. Because of the high-end items available for rent, “I almost wish I was getting married this time,” Gaskell says.

The advantages of rental, as opposed to, say, selling, are two- collapse. First, it gives brides the opportunity to hold on to what is frequently a very romantic part while also extending its many other lives. “A lot of brides are happy to rent]their dress ] out, but they don’t quite want to let go of it”, Gaskell continues. They have the option if they do decide to return it for nostalgia [PS Bridal manages the occupied pieces in the house] or if they want their child to use it in the future.

By renting out her Anushree Reddy lehenga to her app, Rotation founder Eshita Kabra- Davies has refunded the entire price of it. She wore it for her mehndi, a conventional Indian ceremony, on her own. Courtesy of Eshita Kabra

Finally, you have the option to recoup the money you initially spent on the dress. Case in point: leader Eshita Kabra- Davies, who decided to record her Anushree Reddy dress, which she wore for her bridal, a standard American service, on her app. “I’ve made all my cash back on it, and then more, as it’s on its fifth rental”, Kabra says. “It retails for £1, 200.”

It makes sense that original wives are taking extra care of their bridal dresses when renting them out because these are quite priceless items. Kabra, for example, will only give her dress out to By Rotation people who have at least one 4 sun review or below. In addition to providing an accidental damage insurance policy at the time of the order, PS Bridal encourages borrowers to switch into a party clothing in the evening to avoid trains from being damaged.

In many ways, it’s earn- gain, with brides- to- be then able to access round wedding fashion at a fraction of the RRP. “It’s good karma: we had one woman returning the wedding dress she rented with a slice of cake in person”, Kabra reflects. “Only seeing that dress find the time it deserves beyond the one time – that’s really good.”