The Dress That Broke The Internet: The Curse of The Dress

By
June 6, 2024

A quick image of a bridal gown in 2015 became one of the biggest Web hits of all time, bringing the bride and groom into the top of the world.

The relatively mundane jump had an amazing physical peculiarity: some people saw the costume as black and blue, while others saw it as white and gold, and the couple, Keir and Grace Johnston, were soon invited onto talk shows all over the world.

Their marriage would finish in the most obscene situation, with Keir Johnston currently serving a four-year sentence for assaulting his wife.

The so-called “Dress That Broke The Internet” has been linked to a number of other damaging headlines, from a family consequences to a contentious charity plan, even though they pale in comparison to the startling attack in March 2022.

The court circumstance that ended now heard how Johnston, 39, violently assaulted his family at their secluded home on the Isle of Colonsay, Internal Islands.

The Dress That Broke The Internet shot to worldwide fame after a debate over whether it was black and blue
Keir Johnston (right) pinned Grace Johnston (left) to the floor and brandished a knife. Pictured on the left is Mrs Johnson's mother, Cecilia Bleasdale, wearing the dress and a matching jacket

She dialed 999 and yelled down the phone, “My husband is trying to kill me,” before eventually calling the police, pleading “My husband is trying to kill me.” She had previously been a constant yelled-out begging for help from friends.

Johnston, a station attendant, pleaded guilty to a charge of assaulting his wife and was jailed for four- and- a- half years.

It was a horrifying conclusion to a tale that initially saw them being whisked around the world because of their brief international notoriety as the couple behind The Dress That Broke The Internet.

They appeared on the Show in the US, where they were handed $10, 000 (£8, 000) and a luxury trip to Grenada.

Cecilia Bleasdale, the bride’s mother, took the photo that caused the internet firestorm while she was out shopping with her partner Paul Jinks.

Their relationship would end in the most horrific of circumstances, with Keir Johnston jailed for four years today for assaulting his wife

Ms. Bleasdale sent her daughter a picture of the frock so she could ask the bride to be what she thought. Grace, in turn, shared it with her then- fiance, Keir Johnston.

The couple’s color was in disagreement, so Grace sought out more opinions online and posted the dress, which was the first step in the direction of a global phenomenon.

When the image went viral, neither Ms Bleasdale nor Mr Jinks were mentioned, which caused the couple to complain that they felt completely excluded from the story and “had no control.”

They even hired a lawyer, and they are considering bringing legal action to protect their copyright.

Celebrities including Kim Kardashian, Kanye West, Justin Bieber and Taylor Swift also shared it. The couple went on to appear on The Ellen DeGeneres Show

Later, Ms. Bleasdale acknowledged that she and her daughter had a “fall out” over the dress, and that they now “just don’t talk about it.”

The Salvation Army’s domestic violence campaign, which was criticized in some circles for using the “tasteless” slogan “Why is it so hard to see black and blue?”, made a headline for the dress again.

There is just something completely stomach-churning about covering a beautiful woman in fake blood and bruises for “awareness,” one user wrote on X.

‘Like, a beautiful woman just lounging there, apparently not afraid or in pain. She makes violence against women look sexy, and that’s gross.’

Judge Lady Drummond, who was currently tasked with bringing up Johnston, informed him of the terrible consequences of his abuse.

The Salvation Army was blasted for using it in a campaign about violence against women
Photo by Roman Originals of the two-tone dress that has sparked a global debate
Photo by Roman Originals of the two-tone dress that has sparked a global debate

She said: ‘The impact of your actions will last forever. She is unable to comprehend your resentment or compassion for her.’

I have considered the submission that the court can deal with this with a community disposal and have taken into account all the information.

‘I am afraid the only appropriate sentence for a such as this is imprisonment.’

A 10- year harassment order was also granted restricting Johnston’s contact with Grace.

Prior to the 2022 attack, Grace had suffered previous injuries, including her husband trying to strangle her, according to prosecutor Chris Macintosh.

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