Fashion has come a long way in terms of representation, length equality, and eco- friendly motivation, but the industry also has a long way to go—and Gen Z isn’t giving it a pass. Many young people are aiming to shop smarter and use their money to support companies that promote gender equality and flexibility, models that are making an honest effort to improve their conservation methods and reduce their carbon footprint. They are aware that money is power, not so much about where you buy, and that you can change by placing your money where your soul is.
We’ve rounded up the most well-known retailers for Gen Z based on how social media users promoted those businesses. The list consists of both well-known online retailers trying to distance themselves from quick fashion’s poor rap, retailers adored by both Gen Z and millennials, and new-to-the-market labels that merit a closer look.
Peppermayo
On Peppermayo, you might not be able to view according to your mood, but we guarantee there will be something to suit any mood or occasion. The Asian- based online shop is enormous and sells women’s clothes, shoes, accessories, and elegance and skincare products. New designs are added to the business every year, including Peppermayo specials and products from manufacturers such as Abrand, Levi’s, Lees, and Wrangler. Although its rates are a little higher than those of other fast-fashion websites, you get what you pay for in terms of value.
Cider
Because of how lasting it is, Gen Z enjoys it. On its site, the product has a page dedicated to sustainability. It states that Cider has eco- friendly packaging ( i. e., biodegradable bags ) and delivery ( i. e., offsets carbon emissions ). Another reason Gen Z loves Cider is that there are always some really cool and popular items to buy on the Cider website or app. Note, however, that this company doesn’t have any storefronts, meaning, you won’t be able to try things on until they get to you. Luckily, this further reduces Cider’s carbon footprint.
Edikted
Gen Z is edikted ( see what we did there? ) to this virtual factory, and we can see why. What Coconut Girl dreams are made of isdikted. Cheap clothing that’s on- craze not only speaks to the new era’s type ( so many graphic tees ) but also aligns with their views. All on Edikted’s page is produced in controlled amounts, depending on what’s in desire, to decrease waste as well as the company’s carbon footprints.
Madewell
Since it was established in May 2006, Madewell has grown in popularity and we can confidently say that people of all ages love it. The brand is best known for its higher- quality denim, but its inventory even includes laid- up tees, secure dresses and jumpsuits, loungewear, and jackets. Beyond its clothes, Madewell is beloved for its size inclusivity ( carrying styles in plus, petite, tall, taller, and maternity ), social policies ( including how it sources its materials and monitors the working conditions of its employees ), and sustainability practices—so it’s no surprise Gen Z hopped on this bandwagon.
Rue21
For a shopping experience that’s as authentic as it gets, head over to Rue21 ( not to be confused with Forever 21 ). Gen Z adores this site because of its retro-inspired accessories, band tees, and every denim style you can think of ( from boyfriend and dad jeans to boyfriend and dad jeans ). Bucket hats and butterfly hair clips are also available. It’s incredibly size- inclusive, boasting an entire section for plus- size styles with a massive selection to browse. Every day new arrivals arrive, and customers can browse through the collection or themed collections that are advertised on the homepage.
Aerie
Aerie lingerie was introduced by American Eagle in February 2006, and the company’s first Aerie location was opened there in August that year. The sister brand has since expanded into the loungewear, athleisure, and apparel categories and is widely celebrated for its# AerieReal campaign, in which the brand never digitally retouches its models. There’s so much to love about Aerie, especially the brand’s beyond- comfortable T- shirts, underwear, and throw- on- and- go items. Everything looks as good as it feels, and if there’s anything Gen Z loves more than eco- friendly, inclusive, quality brands, it’s comfort.
The Phoenix
The founders of The Phoenix have made an earthly commitment to eco-friendly clothing and alternative renewable fabrics in order to prevent contributing to the fashion industry’s already mind-boggling environmental pollution. By working with creators on a variety of clothing designs, they also make an effort to support and encourage artists. Its current offerings include tops, half- zips, cropped tops, T- shirts, and fleeces.
BooHoo
BooHoo has created its online store, which offers over 500 new styles each week, for you to browse through. The brand wants to make it clear that they are not your typical fast-fashion store. The company is charitable, donating to organizations and causes like Pride, Breast Cancer Awareness Month with Coppa Feel, the Red Cross’s ‘We Love Manchester’ emergency fund, and more. Plus, it also has a sustainability plan that holds it accountable for better material sourcing, recycling materials, reducing textile waste, and more.