20 affordable designer brands are great for updating your clothing.

By editor
March 20, 2024

Tove

toveCourtesy of Tove

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Tove is now one of the most interesting fashionable names in London following a really powerful London Fashion Week comeback a few months ago. Founded in 2019 by Camille Perry and Holly Wright, the brand aims to provide to the flexibility needed in a current children’s clothing. The company does this by producing utterly fashionable clothes, separates, coats, knitting and cotton, all which can be mixed and matched up season after season.

We go there for: Forever clothes.

Toteme

toteme show

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Toteme is another excellent fashionable brand known for its pared-back style. The Swedish company has already produced more than a few cult classics ( including that scarf-jacket hybrid ) and is adored by fashion fans all over the world.

We go there for: Outstanding clothing.

Nanushka

nanushkaLAUNCHMETRICS SPOTLIGHT

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If you’re looking for pieces of high-quality without the cost of a custom piece, Nanushka is a great brand to have. The brand counts the likes of Rihanna, Gigi Hadid, and Hailey Bieber as followers because of its ethically-produced traditional pieces with a modern twist, especially its vegan set.

We go there for: Outerwear and sewing.

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Sir The Label

sir the labelCourtesy of Sir The Label

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Aussie company Sir was founded on the idea of filling a woman’s wardrobe 24/7 with its trendy pieces, therefore its name, which is an acronym for separates, intimates and prepared- to- wear. It’s a great brand to use during the warmer months, from backless dresses ( which you’ll probably have seen all through Instagram ) to fabric two-pieces.

We go there for: Excellent summer clothes.

Baum and Pferdgarten

baum und pferdgartenYuliya Christensen//Getty Images

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An effortlessly cool Scandi label that is wildly popular with fashion influencers and editors alike, Baum and Pferdgarten is known for its punchy prints, unexpected silhouettes and relaxed attitude to style.

We go there for: Playful pieces.

Damson Madder

damson madderSandra Seaton

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London-based sustainable brand Damson Madder is another well-known name on social media. The brand offers fun and unexpected pieces each season, many of which end up all over our Instagram feeds. From cute quilted waistcoats to printed dresses, colorful two-pieces, and denim maxi skirts.

We go there for: Eye- catching designs.

Rixo

rixoLAUNCHMETRICS SPOTLIGHT

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British label Rixo is renowned for its bold prints inspired by vintage and retro clothing, which are perfect for making a statement everywhere, from work to weddings. They are now a firm favorite with fashion editors and consumers.

We go there for: Bold occasion- wear.

The Frankie Shop

frankie shopThe Frankie Shop uses photos as a courtesy

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The Frankie Shop has quickly grown to be one of the fashion industry’s favorite contemporary labels, from its massive Bea blazer to its bright shirts and perfect trousers.

We go there for: Excellent tailoring that appears much more expensive than it actually is.

Ganni

ganni catwalkYuliya Christensen//Getty Images

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Copenhagen-based Ganni is unquestionably one of the most popular mid-price labels in terms of fashion and is known for bringing Scandi cool to women’s wardrobes all over the world. From its unexpected prints and cuts to its cult accessories, this is one brand to put on your radar immediately, if it isn’t already.

We go there for: Statement pieces.

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St. Agni

st agniStefan Gosatti//Getty Images

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One of our favorite contemporary labels from Australia is St Agni, and there are more than a few of them. The brand, which was founded by a husband and wife in Byron Bay more than five years ago, is known for its sophisticated and timeless pieces that are meant to be in your wardrobe year after year.

We go there for: Classic, easy- to- wear dresses and accessories.

Faithfull The Brand

faithfull the brandFaithfull The Brand uses images courtesy of the brand

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Faithfull The Brand, a Bali-based, travel-friendly label, has become a favorite thanks to its incredibly chic take on holiday wear. With sustainability and ethics at the forefront of everything Faithfull does, it is no wonder it has grown such a following over the past few years, even earning royal approval.

We go there for: Our holiday wardrobe.

Awake Mode

awake modeEstrop//Getty Images

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Awake Mode, aka ‘All Wonderful Adventures Kindle Enthusiasm’, is a London- based label known for creating unique, art- inspired pieces which are perfect for adding something a little different to your wardrobe.

We go there for: Statement officewear and chic shoes.

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Reformation

reformationCourtesy of Reformation

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A well- known force in the fashion industry, Reformation is the Los Angeles- based, ethical boutique known for its cool dresses, fun flares and celebrity- approved fashion. A- list fans include Emily Ratajkowski, Kaia Gerber and Behati Prinsloo.

We go there for: Summer frocks, Seventies separates and anything for wedding season.

Paris Georgia

paris georgiaCourtesy of Paris Georgia

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Paris Georgia, a New Zealand-based company renowned for its Nineties-inspired minimalism, is a label loved by supermodels. It aims to design pieces that will last more than a few seasons.

We go there for: Sleek, versatile separates.

Staud

StaudCourtesy of Staud

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If you’re wanting to add a little something different to your wardrobe, look to Los Angeles- based Staud, a brand famous for its colourful, unexpected accessories, voluminous dresses and punchy prints.

We go there for: Accessories that will liven up any outfit.

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Rouje

rouje dressVIRGILE BIECHY_

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If it’s your dream to dress like a French girl, you need to be aware of influencer Jeanne Damas’ amazing line. Every fashion editor can rely on Rouje for its collection of classic pieces that will effortlessly aid you in creating a capsule wardrobe.

We go there for: Pretty spring dresses and jeans.

Kitri

kitriCourtesy of kitri

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This London-based company creates fashionable clothing that goes beyond the limits of its price tag. Kitri will assist you in solving a lot of wardrobe conundrums, from fashionable eveningwear to fashionable tailoring.

We go there for: Easy- to- wear but stylish dresses and separates.

RĂ©alisation Par

realisation par dressCourtesy of Realization Par

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You’ll likely recognise the brand’s pretty floral dresses, which have been seen on several members of the A- list. These are the bread and butter of the brand, but you’ll also find cool T- shirts, slip dresses and girly tops.

We go there for: The prettiest of tops and dresses.

The Line By K

the line by kCourtesy of The Line By K

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The Line By K was founded by blogger- turned- designer, Karla Deras in Los Angeles, who wanted to create high- quality pieces that would elevate every part of a woman’s wardrobe. Deras aims to inspire confidence in her customers through her pared-back but beautiful designs, which she describes as “basics that are anything by basic.” Think colourful knit dresses, excellent shirting a really, really great jersey separates.

We go there for: Amped- up basics.

Bassike

bassike sustainable brandCourtesy of Bassike

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One of the most exciting sustainable designers to emerge from Australia in recent years is Bassike, who has a very minimalist aesthetic in mind. Its current collection, which uses sustainable materials, includes strapless cotton sun dresses, sleek separates, and an elegant take on loungewear.

We go there for: Grown- up summer separates.

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