Tanner Richie and Fletcher Kasell, two fashion designers, will debut their first retail pop-up at the LES Collection, a curated household goods, interiors, and art shops, from December 1 to December3.
The two, who established their company in 2020, are current Shop With Google American Emerging Designer of the Year contenders and CFDA/Vogue Fashion Fund winners.
The pop-up aims to meld clothing and household products before the holiday shopping season.
Tanner Fletcher item bins, throw pillows, and other items will be on display during the LES Collection financial experience. Additionally, there will be custom-made items made to order, as well as exceptional handmade home furnishings, holiday decor, and vintage clothing on screen.
According to Lauren Sands, chairman of LES Collection, the new location in SoHo is “a fascinating haven for those who seek delight, an experienced journey, and an ambitious atmosphere — designed to help customers interact with their creativity.” “Tanner Fletcher has proven to be the perfect partner in our continuous quest of diverse perspectives and interesting revelations. Tanner Fletcher’s creations, which are known for their quirky designs, blur the boundaries between masculinity and femininity, creating new dimensions for self-expression and fashion. Our social investigation of personality and style is refreshed and given a special touch by their inventive approach, which defies established norms.”
In this published meeting, WWD discusses with Tanner Fletcher how the brand’s inclusivity ethos, the relationship between home goods and fashion, and other topics.
Tanner Fletcher: What is he? What do you say about it to a customer?
We refer to Tanner Richie and Fletcher Kasell as a planet. Tanner Fletcher is fundamentally a slides. We want to become a pioneer in developing fresh approaches to taste-making for the home, attire, and inclusivity. Tanner Fletcher sets an example for a new way of life rather than just designing materials. We place a high priority on breaking boundaries, development, and sincerity while incorporating these values into every component of every product.
We are concentrating on laying the groundwork for this significant starting at our present size. Our strongest class is ready-to-wear, with household quickly trailing behind. The integrity and memories of our design aesthetic are its mainstays. Consumers may be inspired to be their true personalities by looking at what we produce. We want to encourage real people and develop represented individuals. They ought to feel nourished by our house as well, like emotions that come from our models ‘ smiles to the past. Home and attire, classic and modern, femininity and masculinity are combined.
WWD: Why did you decide to use the Qui Collection for the pop-up?
Scheduling and position were unquestionably important in this situation, T. R. and F. K. The plan was presented to us by Lauren Sands, the creator of LES Collection, and the schedule was ideal. We made the decision early on that we would be launching a trip business on our website this season because we have always wanted to do it through the perspective of Tanner Fletcher. We thought combining the Tanner Fletcher and LES Collection kingdoms was a great idea after speaking with Lauren. The worlds complement one another perfectly despite their differences.
In addition to creating a capsule collection of Tanner Fletcher classics for our trip business, such as our Maxine costume in an exquisite red and black tartan, as well as house-made throw pillows, we have even sourced an enormous collection of vintage home decor, clothing, and holiday-inspired gifts. The Holiday Market is a merry marketplace filled with unusual sees and quirky treasures.
WWD: How do you see this chance to interact with clients physically and creatively?
Tanner Fletcher will perform a common real stimulation for the first time, according to T. R. and F. K. It will be refreshing to satisfy our customers face to face and get to talk to them directly about the products and the goal behind the product because we typically communicate with them via social media or email. Physical signals play a significant role in Tanner Fletcher’s long-term planning. There will be more encounters like this one as the product expands until we open a shop. To observe the response to the model straight from the roads of SoHo will be a great test of sorts.
WWD: How do you connect the house and trend worlds for the brand?
Tanner Fletcher was founded on the idea that the relationship between the house and the closet is deeper than it first appears. This notion stems from the notion that one’s home and clothing material are accumulated and improved over time in accordance with their preferences. It is a very intimate and personal approach to choose what you wear on your body and what to bring into your house. Our personal clothes are influenced by our homes, and vice versa. It’s a procedure that is entirely specific to the person. Each individual has their own colour schemes, set of guidelines, choices for materials, etc.
There are many similarities between style and interior design. Consider skirts. Interiors with tousled pillows and curtains are on par with the clothing with worn-out collars and cuffs. Photographs are a different illustration. Published silk charmeuse and woven simple wool are translated from wallpaper and upholstery prints. Pleated chairs are on par with ruffled clothes. We may continue all day long. We believe it is best to work on home furnishings and fashion at the same time to offer Tanner Fletcher’s mission and aesthetics in both worlds because they are so similar. Put on your clothes and design yourself.
WWD: You you explain your commitment to serving underserved communities and promoting inclusivity?
T. R. and F. K.: Many people in Minnesota and Wisconsin’s small, north towns boldly harbored animosity toward the LGBTQ+ area as we grew up. We became aware that we belonged to the underrepresented community on a fairly affluent micro level as we learned more about who we were. As we grew older and ventured out into the world, we became aware that cases of this existed all around us in many larger and more terrifying forms.
We observed that many societies are rife with marginalization. We frequently witness animosity toward the LGBTQ+ area, including against transgender rights and gender problems. During the COVID- 19 crisis, we observed it happening to the majority of people of Eastern origin. We all witnessed the animosity during the continued BLM movement, particularly in the wake of George Floyd’s death. We witness racism, hatred, and still more sex discrimination against women. The list of bad things never ends.
We wanted to produce something that was always upbeat and serious about empowering all underrepresented groups because there is too much anger and negativity in the world. not only own, either. These devices are greatly influenced by creativity, which teaches current and future generations new ways of thinking and supporting one another solely through lifestyle and appearance. Because of this vision, which inspires our innovative vision, we think we can make a significant contribution to positive change.
WWD: How do the pieces on show at the pop-up, which include custom-made clothing and customized vintage items, reflect this philosophy?
T. R. and F. K.: At various degrees, this idea permeates everything we do. In terms of castings, pictures, and narrative, it’s crucial. Because of our large selection, all of which exclude gender categories, it manifests in the items as a sense of independence. No matter your female personality, everyone has varying degrees of femininity and masculinity, and we leave it up to the individual to express that. We like to claim that rather than putting our clients in a box, we take them out of one. In the end, this pop-up may come across as a genuine and empty experience where our neighborhood can be who they are and we can help that authenticity.
What’s next for the product, according to WWD?
Tanner Fletcher’s spring 2024 runway collection will debut at Nordstrom ( NYC, The Grove, Chicago, Online ), Shopbop, and Selfridges at the start of the year. The drop 2024 series by Tanner and Fletcher will debut at NYFW in February.