H&M Really Released a £35 Version of Autumn’s Most Dominant Runway Trend

By editor
August 2, 2024

Just when I thought H&M couldn’t get any better, the Swedish fashion brand released a £35 version of the that I can’t seem to get out of my head. Mostly thanks to Chemena Kamali’s debut collection for Chloé (which successfully managed to do what so many designers have tried and failed to do in revitalizing and refreshing the boho trend), flouncy, ruffled, chiffon dresses have dominated the fashion scene as of late. Not only was the runway show a popular victory, but Kamali’s clothes continued to make articles at the Met Gala when Sienna Miller, Zoe Saldaña, Greta Gerwig, and Emma Mackey all showed up in fashion designs from the A/W 2024 set. Suddenly, there was Twisters press tour, which featured some hippy Kamali originals, all of which the community ate right away. Clearly, the divisive aesthetic is back, and if you don’t have thousands of dollars to invest in it, H&M is ready and willing to help.

On the airport:

A model at the Chloé autumn/winter 2024 runway show wearing a sheer ruffled maxi dress in mauve with a navy cape, large satchel, thigh-high boots, and pink sunglasses.

( Image credit: Launchmetrics Spotlight )

A model at the Chloé autumn/winter 2024 runway show wearing a sheer ruffled maxi dress with thigh-high boots and a gold necklace.

( Image credit: Launchmetrics Spotlight )

A model at the Chloé autumn/winter 2024 runway show wearing a sheer ruffled maxi dress with thigh-high boots.

( Image credit: Launchmetrics Spotlight )

This year, H&M released a handful of Woodstock-ready clothes, with one especially buy-worthy type costing only £35 despite how inexpensive it looks. The dress, called the, comes in two colours (caramel and blue) and is completely sheer with long sleeves, a mid-calf hemline, and ties at the neck that you can either leave open or tie in a bow. The company also released one more somewhat dressier solution in ceramic if that color is more your design.

Shop H&M’s £35 option:

Shop more boho clothes:

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