H&M Really Released a $40 Version of Fall’s Most Dominant Runway Trend

By editor
August 7, 2024

Chloe model wearing a tan sheer ruffled dress at the F/W 24 show.

( Image credit: Launchmetrics Spotlight )

Just when I had the idea that the Swedish fashion house was going to change the fall runway trend, I couldn’t help but think about it. The fashion industry has recently seen a boom in flouncy, ruffled, chiffon dresses, primarily due to Chemena Kamali’s debut collection for Chloé ( which successfully managed to revitalize and resurrect the brand ) and largely thanks to its success. Not only was the runway show a popular victory, but Kamali’s clothes continued to make articles at the when, Zoe Saldaña, Greta Gerwig, and Emma Mackey all showed up in fashion styles from the F/W 24 set. Suddenly, there was, which featured several hippy Kamali originals, all of which the community ate right away. Clearly, the controversial aesthetic is back, and if you don’t have thousands of dollars to invest in it, H&M is ready and willing to help.

On the airport:

A model at the Chloé fall/winter 2024 runway show wearing a sheer ruffled maxi dress in mauve with a navy cape, large satchel, thigh-high boots, and pink sunglasses.

( Image credit: Launchmetrics Spotlight )

A model at the Chloé fall/winter 2024 runway show wearing a sheer ruffled maxi dress with thigh-high boots and a gold necklace.

( Image credit: Launchmetrics Spotlight )

A model at the Chloé fall/winter 2024 runway show wearing a sheer ruffled maxi dress with thigh-high boots.

( Image credit: Launchmetrics Spotlight )

This year, H&M released a handful of Woodstock-ready clothes, with one particularly buy-worthy type costing simply $40 despite how inexpensive it looks. The dress, called the, comes in two colors (caramel and blue) and is completely sheer with long sleeves, a mid-calf hemline, and ties at the neck that you can either leave open or tie in a bow. If porcelain is more your thing, the company also has a somewhat more formal option available. The best part? For a limited period, you can purchase all three right then.

Scroll down to buy the dresses before they go again to full cost, or worse, promote out long.

Shop H&M’s $40 ctrl:

Shop more boho garments:

Close
Your custom text © Copyright 2024. All rights reserved.
Close