Who are this season’s special marital designers?
Both Justin Alexander and Allure Bridals will be able to present their most recent marital collections in strict accordance with their schedules. Justin Alexander will increase their showroom’s area to remain airport presentations, while Allure will also display a range of quinceañera and prom dress alongside its marital collection.
“We have chosen to exclusively showcase our products in Atlanta and Las Vegas”, said Justin Warshaw, creative director of Justin Alexander. “This decision makes it easier for manufacturers to exhibit together, thereby facilitating the shopping experience for retailers that sell multiple brands. Additionally, it enables us to present our collections earlier and deliver products ahead of peak season.”
Which companies will exhibit at Atlanta Apparel?
Atlanta Apparel’s formal market will include scores of top brands showing bridal, prom, and formalwear, from Casablanca and Mon Cheri to prom favorites Jovani and Portia & Scarlett. Quinceañera lines from Allure, AMARRA, House of Wu, and Ragazza, and more will also be shown. For an international review of designers and more, nighttime favorites Mac Duggal, Carla Ruiz, Spain, and Bariano Australia will be featured as well as an international review of designers.
“Our recent purchase of the well-known Portia & Scarlett brand gives us reason to rejoice by expanding our permanent market presence at AmericasMart,” according to Kelly Crum, CEO of Allure Bridals. “This market not only maintains an unmatched hold on the bridal and formalwear sectors but also continues to be a valuable asset to our business and overall brand expansion,” said Crum. The “Atlanta shopping experience is always streamlined for our customers, ensuring a consistent and mutually successful buying season.”
Portia & Scarlett ( Courtesy of Portia & Scarlett )
Formal Markets are taking place this summer when?
Formal Markets events, which were previously known as the VOW and World of Prom shows, take place this summer in early August. Atlanta will host annual festivals from July 29 through August 2. The Expo at World Market Center Las Vegas will be back in less than a week, starting on August 11 and 13. More details about the markets can be found on.
What activities are taking place at Formal Markets this summer?
Formal Markets will host a wide range of events and amenities for buyers on both market campuses. On August 10, the typically packed retailer education event, which introduces formalwear stores through sales and training techniques to immediately improve their business acumen, will take place live in Las Vegas.
Montage by Mon Cheri ( Photo: Montage by Mon Cheri )
Where can you register for Formal Markets?
Buyers in retail and a boutique can sign up for Formal Markets through Formal Markets.