Following her recent appearance on the first All Stars time of the ITV2 show, where she met player boyfriend Tom Clare, the reality star, who was born in Manchester, became highly sought-after.
The 29-year-old influencer has signed a 12-month contract with the fashion company and may release her second customized edit on April 3.
In one discount video, Alice donned a large red lace dress from her fresh collection.
Speaking on the engagement, Molly eagerly said: ‘I am completely thrilled to be partnering with boohoo! It’s a product that I’ve loved and worn for years, and to now be part of the family is simply amazing.’
‘We’ve got some amazing things in the plays, and I’m excited for everyone to see what we’ve been creating.’
Sam Leach, the company’s marketing director, shares the sentiment: “We’re very pleased and thrilled to get working with Molly Smith.
‘Her type is the embodiment of what boohoo stands for—accessible, on- tendency, and flexible. Molly’s enthusiasm for style shines through, making her a natural match for our company’.
Molly won Love Island with her partner Tom, and her ex-partner, who she met on the line ‘ winter run, came next.
Fans of the show hoped Molly and Callum’s three-and-a-half-year love, which only came to an end six months before the All Stars competition, would rekindle.
The exes have maintained that there are no loving thoughts between them, with Callum also pursuing his relationship with Jess Gale despite their continuing friendships, and Callum has maintained that he is still seeking romance.
Tom previously acknowledged that it was s***” to watch the viewers reactions, who were hoping for a fairytale ending between Molly and Callum.
He said, “I’ve come up and I’ve seen a lot of information that Molly and Callum may get back together, and it’s s***, but there was no sign of it in the palace.”
‘If there had been an elevation, if there was flirting, I did had addressed it but there was nothing at all. They want the fairytale, and they’ve been together for a while, but at the end of the day, it’s also s*** to view.’
Molly Smith’s second boohoo change will be available to purchase from on boohoo.com on Wednesday, 3rd April 2024.