Her eccentricities, which evoke an eccentric image of a certain British style quirk, were alligators to Moralioglu, who was drawn to her eccentricities.
Apart from plundering the Chatsworth archives, Moralioglu partnered with Barbour, the 130- year- older, family- owned brand associated with the English countryside, to create these cross wax coats. A classic heritage brand can renew its ideas with this collaborative effort, which runs into the fall.
‘ Pretty English and very quite’: style goes to the state
‘ Pretty English and very quite’: style goes to the state
Taking ideas from the files you “offer a unique take on Barbour’s identity and build innovation and excitement”, she adds. The designers “add their unique twist while remaining true to the integrity of both brands.”
The 210-year-old English gunsmith and wearing brand James Purdey & Sons has also recently added a more contemporary twist to its country clothing under artistic director Simon Holloway, who has since relocated to Dunhill.
Purdey’s color scheme has always been inspired by the surroundings, and new technical components have made its tweed “more pleasant and very resilient,” according to Purdey’s chairman and CEO, Dan Jago.
” We’ve transformed the traditional Purdey industry coat into wearable clothing that’s appropriate for use outside of the city.”
S. S. Daley, a young British designer, has also dallied with the country-house setting in his collections by producing theatrical menswear shows featuring upper-class youths in sporty, boyish attire that would n’t have looked inappropriate in Evelyn Waugh’s film and television adaptations of Brideshead Revisited.
There are also a number of young American brands that are emerging on the country scene that take inspiration from the equine world, including Troy London, Fairfax & Favor, Really Crazy Clothing, and Holland Cooper, which were co-founded by Rosie van Cutsem, a member of the young royal family.
The Cheltenham Festival, one of the biggest times on the racing calendar, is a trend companion for the titular model that Jade Holland Cooper founded 16 years ago and is based in the Cotswolds in western England. This quarter, the titular company honors the anniversary of the Gold Cup.
She made the decision to make clothes that were more about chasing fashion than creating a lifestyle while standing in a field at the Badminton Horse Trials.
Fairfax & Favor, founded by Marcus Fairfax Fountaine and Felix Favor Parker, names that seemingly resonate with the country set, champion what they call “rural vogue”, says Fairfax Fountaine. For the ultimate race-day outfit, presenters and customers adore our pieces because they perfectly encapsulate equestrian style with timeless elegance.
The collections feature timeless classics that are both appropriate for both urban and country wardrobes.
” Rural style is becoming more mainstream and popular, with influences cropping up in all aspects of the media and culture”, says Fairfax Fountaine. He continues,” This has been greatly improved by the likes of The Traitors series in the UK, which proved incredibly popular in promoting rural style.”
Both Troy London and Really Wild Clothing honor British heritage. The former, which featured beautifully fitted tweed coats and hacking jackets worn by celebrities like the Princess of Wales, was only accessible at pop-ups at major race meetings for a while.
Since 1856, it has produced practical rubber wellington boots, but in recent years has a more refined style. This is similar to how Hunter is a go-to brand for the country set.
For those who might want to embrace the country house look, but perhaps only on the weekends, the brand has since developed a rural- meets-urban look.