- M&S collaborates with SOJO to provide a specialized clothes repair service that is available online.
- Initiative funded by the £1 million Plan A Accelerator Fund to promote the round business.
- Customers can start at just £5 and reserve a variety of maintenance services.
Marks & Spencer ( M&S ) has launched a new clothing repair service in association with SOJO, which is supported by the £1 million Plan A Accelerator Fund. By making garments fixes more affordable, this initiative aims to reduce jute waste and encourage the circular economy.
Service Details:
Beginning in August, M&S customers can make upgrades online using the” M&S Fixed by SOJO” online hub. Through a straightforward online form, the services range from postal replacements to unknown knitwear repair. The price of repairs starts at only £5, with garments arriving straight from SOJO’s in-house repair team within 7 to 10 days.
Partnership Vision:
Richard Price, M&S Managing Director of Clothing & Home, stated,” At M&S, excellent quality products are at the center of everything we do, and we want to assure that all our outfits are also good to waste. Consumers can now use our fresh repair service or our long-standing clothing recycling scheme to give their clothes another existence by launching our repair company.
It has always been a primary goal of theirs at SOJO to create repairing garments a common practice and to extend the life of as many clothing as possible, said Josephine Phillips, Founder and CEO of SOJO. I’m so happy that M&S chose to partner with SOJO to offer a maintenance services because it represents a significant step in the direction of that goal. This collaboration will certainly make repairs simple, visible, and easy for the masses because it has been a firm staple in almost every home and wardrobe in Britain. Beyond that, having M&S visit our Pledge to Repair as one of the longest-standing American brands, significantly strengthens our phone for industry-wide change here in the UK.
Round Business Efforts:
The” M&S Fixed by SOJO” hub supports M&S’s Plan A roadmap, which aims to drive the circular economy by reducing textile waste. According to WRAP, a climate actions NGO, 1.6 billion items of clothing in UK outfits are worn, averaging 31 products per person. By offering maintenance services, M&S encourages consumers to give their attire “Another Life”.
The Beauty Takeback Scheme with Handle and the long-standing clothing donation partnership with Oxfam, which has since been renamed “Shwopping,” are all included in M&S’ new “Another Life” platform. The platform may even have 60- next “how- to” videos on garment care, created by M&S’s team of in- house professional experts.
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Business Impact:
Last year, M&S published its quarterly ESG Report 2024, revealing significant improvement on its Plan A strategy. Modern projects like an online post test with Oxfam have also been supported by the Plan A Accelerator Fund, which supports quick action against climate change. Customers were able to volunteer both smart and non-durable clothing to Oxfam for reuse, recycling, and resale.
In summary, M&S’ fresh repair service with SOJO signifies a major step towards conservation. M&S is promoting a change towards a more round market and reducing textile waste by making it simpler for customers to restore and extend the life of their clothes.